With over 25 years of experience building brands, driving growth, and leading innovative teams, we're very proud to introduce Dunnie Norman as Motivity's Vice President of Sales! We’re very to get to know a little bit more of him.
Can you share a bit about your professional background and what led you to Motivity?
Absolutely! My career journey began over 25 years ago when I helped Black & Decker launch the DeWalt power tool line. That experience ignited my passion for building brands and driving growth. Shortly after, I transitioned into healthcare, where I’ve spent the majority of my career. At Allscripts, I had the privilege of leading teams that contributed to the company’s growth from several hundred million dollars in revenue to a billion-dollar enterprise. I’ve also helped several smaller companies expand into growth engines, developing a library of go-to-market strategies that I believe will be invaluable at Motivity.
What led me to join Motivity is a combination of the people and the mission. I did some consulting for Motivity a few years back and was genuinely impressed by the team’s dedication and the positive culture they fostered. At this point in my career, working alongside great people who are committed to making a meaningful difference is paramount. Motivity’s focus on providing impactful solutions in the ABA field resonates deeply with me, especially given my personal connection to friends who have raised an autistic child.
You’ve had an impressive career in healthcare sales and marketing, particularly with SaaS. What aspects of your previous roles do you think will be most beneficial in your new position at Motivity?
Thank you for your kind words. Throughout my career, I’ve been fortunate to build and lead high-performing teams that drive fast growth and deliver value to health systems, payers, employers, and ambulatory provider organizations. My experience at Allscripts taught me the importance of aligning sales strategies with the overarching goal of improving healthcare outcomes through technology.
In my previous roles, I’ve developed a deep understanding of how to navigate the complexities of the healthcare industry while implementing effective SaaS solutions. I’ve built a repertoire of go-to-market motions that have proven successful in scaling businesses. I believe these experiences will be highly beneficial at Motivity as we aim to expand our reach and enhance our value propositions to better serve the ABA community.
What excites you most about ABA and Motivity’s mission?
What excites me most about ABA and Motivity’s mission is the profound impact we can have on the lives of children with autism and their families. I’ve witnessed firsthand the unwavering commitment parents have to support their autistic children—friends of ours completely restructured their lives to enhance their son’s quality of life. Motivity’s software makes a real and meaningful difference not just for these kids and their parents, but also for the behavior therapists, BCBAs, and staff at ABA practices.
By providing tools that streamline workflows, enhance data-driven decision-making, and improve communication, we’re empowering professionals to deliver better care. Knowing that our work contributes to improving outcomes and making a tangible difference in people’s lives is incredibly motivating.
On a more personal note, what do you enjoy doing in your free time? Any hobbies or interests outside of work that keep you inspired?
In my free time, I love spending time on the water with my family. I’m an avid wake foiler—which is a bit like riding a magic carpet over the waves! It’s a fantastic way to unwind and enjoy the outdoors. I’m also a space enthusiast and love watching the skies at night and catching rocket launches whenever possible. I’m a big SpaceX fan and find inspiration in the innovation and exploration happening in the aerospace industry.
Can you share a piece of advice that has guided you throughout your career, particularly in leadership roles?
One piece of advice that has always resonated with me comes from a former CEO who spoke about “the lonely work” that great salespeople do when no one is looking. These are the tedious tasks—the follow-ups, the research, the continuous nurturing of relationships—that keep the sales pipeline full and growing, even when the immediate focus is on closing new business. This principle has guided me to value diligence, consistency, and the behind-the-scenes efforts that truly drive success.
As you join the Motivity team, what are you most looking forward to in terms of collaborating with our clients and partners?
I’m most looking forward to removing barriers for our clients and the children they serve. Our team aims to be a value-add from the very first interaction with prospective customers and throughout their journey with us. By fostering strong partnerships with behavior therapists, analysts, and ABA practices, we can better understand their needs and tailor our solutions accordingly.
We have a fun, friendly culture at Motivity that I believe is one of our greatest strengths, and I look forward to contributing to it. We strive to deliver excellence without taking ourselves too seriously, creating an environment where innovation and collaboration thrive.
Lastly, what’s one thing you’d like the Motivity community to know about you as you step into this new role?
I’d like the Motivity community to know that I’m deeply committed to our mission of empowering healthcare organizations and consumers with the tools and data they need to improve outcomes, reduce costs, and enhance quality of life. I’m excited to bring my experience and energy to the team and am passionate about making a meaningful impact in the ABA field. I’m always open to new ideas and look forward to connecting with everyone as we work together to achieve our shared goals.
