A passion to make the world a better place.

Dr. Jakobovits is an experienced business leader who has a long career in clinical software. He received his Ph.D. in Computer Science from the University of Washington, then built a successful start up, Vivalog Technologies, which he sold to McKesson in 2008. He served as a Vice President at McKesson for 5 years before leaving to launch Motivity Systems. He is widely published in computer science and informatics journals, and has been awarded several patents. He has raised over $13M in seed capital for his startups through NIH Small Business Innovative Research grants. He is a Research Affiliate with the University of Washington Autism Center.

Smith brings over 15 years of leadership experience in driving revenue growth and operational excellence for technology companies. Prior to joining Motivity, he served as General Manager & Chief Revenue Officer at Later Media, where he played a key role in scaling the business and expanding its market presence. Throughout his career, Smith has held leadership roles at venture and private equity-backed technology companies, focusing on accelerating growth and optimizing go-to-market strategies. Before stepping into the CEO role, Smith worked closely with Five Elms to support strategic growth initiatives and operational improvements across portfolio companies.

As Motivity’s CTO and Chief Software Architect, Catalin is the core designer and implementer of Motivity’s architecture and user experience. His industry experience spans more than 20 years, across a multitude of domains. He has 10 patents on diverse applications such as data encoding, user interaction, and latency compensation. Prior to joining Motivity, Catalin was a chief architect of McKesson Corporation’s market-leading, large scale radiology systems. His extensive expertise and diverse background have allowed him to take a unique approach to designing Motivity’s cutting-edge knowledge modeling capabilities.

Emaley McCulloch co-founded Autism Training Solutions (ATS), an online learning company, in 2010 which has trained tens of thousands of professionals and parents around the globe in evidence-based autism interventions. ATS was acquired by Relias in 2014 and after serving as the VP of Research for 5 years, is currently the Chief Clinical Officer at Motivity Systems. She is a Board Certified Behavior Analyst and holds an MA in Special Education. She has over 20 years’ experience in the field of autism and ABA and has provided and overseen services to hundreds of individuals between the ages of 18 months to 24 years in homes, schools and clinical settings. For eight years she served as a consultant and Clinical Supervisor at agencies based in Hawaii and Japan where she trained groups of professionals and parents.

Brian is an ABA industry expert with an extensive background working for and building some of the original software in the ABA market. His lengthy entrepreneurial background, paired with both a Bachelors degree and a Masters degree in graphic design, Brian’s strengths come from having a deep understanding of user experience, user workflows, branding, and software and product design.

With over 25 years of experience in healthcare sales and marketing, Dunnie is a seasoned commercial leader who has built and led high-performing teams and organizations to drive fast growth and value in the industry. He has a proven track record of delivering value to health systems, payers, employers, and ambulatory provider organizations. Dunnie's mission is to empower healthcare organizations and consumers with the tools and data they need to improve outcomes, reduce costs, and enhance quality of life.

Raul is a 20+ year product management and design veteran with experience in early stage, growth, and well established companies. He has led product teams and brought products to market in education, defense, oil and gas, and equity capital markets however most of his focus has been in healthcare. Raul is passionate about enabling healthcare providers to be the best clinicians they can be by removing technology barriers and creating efficiencies. His long tenure in healthcare spans multiple verticals including dentistry, radiology, chronic digestive disease, and now ABA.

Cara is a sales leader with a deep passion for Applied Behavior Analysis and Special Education. Her career spans teaching, case management, staff supervision, curriculum development, marketing, sales, and client relations, giving her a unique blend of industry expertise and business acumen. Cara has swiftly made her mark in sales, refining messaging, optimizing sales processes, and training teams to drive growth. She thrives on understanding customer needs, creating impactful solutions, and forging lasting partnerships. As a lifelong learner, she is always seeking new ways to elevate her craft and deliver value.

Tatum has over a decade of clinical experience as a behavior analyst. She was formerly the director of a treatment center, and was in charge of implementing clinical solutions using a variety of our competitors’ software systems. She joined Motivity as a support consultant last year, and has quickly taken the lead in managing our support and services activities. She is the go-to person for challenging customer issues, and has earned the gratitude and affection of our clients and our support engineers alike, with her skillful approach to problem solving and her steadfast commitment to customer satisfaction.

Christy Evanko, MBA, BCBA, LBA has over a decade of experience as a behavior analyst. She owned and operated Snowflakes ABA in Virginia where she engaged in private practice with children and adults with autism, developmental and intellectual delays, and Tourette Syndrome as well as providing consulting services. She teaches ethics at Mary Baldwin University and is the treasurer for the B F Skinner foundation.