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Motivity Rises as Fastest Growing Clinical Platform in the ABA Market

January 28, 2025
Written by:
Guest Author:
Brian Curley
This is a guest post written by:
Brian Curley
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SEATTLE, WA, January 29, 2025 — Motivity, a leader in Applied BehaviorAnalysis (ABA) data collection and management, is proud to share the ways the company transformed lives in the autism community this year, expanding from 320 to 532 clinics (66% growth)—demonstrating rapid momentum and a commitment to driving meaningful change for provider organizations and the individuals whom it serves. By delivering advanced tools that adapt to the needs of clinicians—not the other way around—Motivity has empowered therapists to help learners achieve critical milestones, gain independence, and improve their quality of life. The platform’s continued innovation underscores its commitment to advancing data-driven care for individuals with autism and related conditions.

Here’s how providers and learners benefited from Motivity’s tools in 2024:

  • 2.4 million session notes completed: By streamlining the documentation process, Motivity has helped clinicians reclaim millions of minutes—allowing interventionists to focus on what truly matters: delivering personalized care.
  • 33,000+ unique programs built across organizational libraries, offering providers the tools to design individualized, impactful interventions.
  • 900,000+ learner goals achieved: Behind these numbers are learners communicating more effectively, forming friendships, gaining independence, and experiencing improved quality of life.
  • 99.97% software uptime: That’s less than 20 minutes of total downtime for the entire year (compared with 7 weeks of annual downtime for key competitors), ensuring users are able to perform their best right when they need to.
  • Over 1,000 hours of one-on-one training with Motivity staff BCBAs, ensuring clients are equipped for success and supported throughout their journey with Motivity.
  • 18 CEU webinars hosted, delivering key instruction in supervision, ethics, and future-focused strategies to empower the ABA community.

“Motivity empowers ABA providers to enhance efficiency, accuracy, and outcomes without sacrificing clinical flexibility,” said Rex Jakobovits, CEO of Motivity. “With ABA practices facing long waiting lists, clinical efficiency at both the BT and BCBA levels is an organizational imperative. Staff retention is critical, and Motivity’s software plays a key role in supporting providers to meet these challenges while delivering exceptional care.”

Motivity’s platform has become indispensable for organizations transitioning from paper-based methods or outdated legacy systems. While continuing to support emerging ABA practices,Motivity’s platform is an established and trusted solution for providers of all sizes. Startups adopting software for the first time and experienced practices seeking next-generation tools will both find that they are able to focus lesson manual tasks and more on advancing learner progress. Key benefits include:

  • Preservation of clinical methods: Motivity integrates seamlessly into established workflows, adapting to the unique approaches of each provider, rather than requiring providers to adapt their methods to the system.
  • Real-time data visibility: Automatic mastery detection, instant graphing, and continuous updates allow clinicians to respond quickly to client needs. Unlike other systems, with Motivity one never needs to refresh the page, as everything is updated in real time.
  • Enhanced outcomes and satisfaction: Providers report faster program creation, increased learner progress, and improved staff satisfaction.

Motivity is trusted by a global community of ABA professionals and treatment centers. The company’s reach continues togrow. With more than 1,000 clinical templates in Motivity’s community library, the platform fosters collaboration and knowledge-sharing among providers.

“Looking to the future, Motivity remains focused on further advancing the way ABA providers manage and track therapy progress,” said Emaley McCulloch, Chief Clinical Officer at Motivity. “Our goal is to continuously enhance the platform to offer even more robust tools, deeper insights, and greater flexibility, empowering clinicians to deliver the best possible care.”

As the ABA landscape evolves, Motivity remains committed to enhancing efficiency, enabling collaboration, and fostering measurable change.

About Motivity

Motivity is dedicated to delivering cutting-edge technology to the ABA field. With over $11 million in grants from the NationalInstitutes of Health, Motivity takes a unique approach to clinical ABA data collection and remote supervision. Trusted by over 500 clinics and treatment centers globally, Motivity is committed to ongoing product innovation, clinical expertise, and world-class client support for the autism and developmental therapy community.

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