Motivity Expands Leadership Team with Appointment of Dunnie Norman as VP of Sales

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Seattle, Washington – August 1, 2024 – Motivity, a leading provider of electronic ABA (Applied Behavior Analysis) clinical and practice management software, is excited to announce a strategic addition to its executive leadership team. Dunnie Norman, an experienced leader in healthcare sales and marketing, has been appointed as the new Vice President of Sales.

Dunnie Norman brings a wealth of experience to Motivity, with a proven track record of driving growth for SaaS companies in the healthcare and clinical sectors. In his previous roles as VP and Chief Growth Officer in the health technology space, Dunnie demonstrated his ability to lead successful sales teams and deliver significant value. At Motivity, he will spearhead sales efforts, focusing on expanding the company’s reach and impact in the ABA therapy industry.

Rex Jakobovits, President of Motivity, remarked, "Appointing Dunnie reinforces our continued commitment to the ABA community. His expertise is extremely vital as Motivity continues its rapid growth, now serving over 500 subscribing clinics in the past year."

With his new role, Norman expressed, "I'm thrilled to bring my industry experience to Motivity and contribute to the amazing growth and innovation happening here. They really have something special and I couldn’t be happier to be a part of this team."

Applied Behavior Analysis (ABA) is a crucial, evidence-based intervention widely used to support individuals with autism. ABA therapy focuses on understanding and positively influencing behavior, leading to significant improvements in communication, social skills, and other essential life abilities.

With the addition of Dunnie Norman to the leadership team, Motivity is well-positioned to advance its mission of delivering top-tier ABA technology solutions to providers. The company remains dedicated to ensuring precision, efficiency, and impactful results in the ABA therapy field.

For media inquiries, please contact: media@motivity.net

About Motivity:

Motivity is a leading provider of electronic data collection software for ABA therapy, fully funded by NIH grants. The company is committed to empowering ABA therapy providers with innovative and intuitive tools that streamline data collection, analysis, and reporting. Motivity's software enables therapists to focus on what matters most – improving the lives of individuals with autism. Learn more at motivity.net.

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